advertising regulations exist in order to quizlet

Central Hudson The _____________________________ is why commercial speech gets First Amendment protection (in chapter 2), ____________________ in _______ - made it a misdemeanor for a publication for advertising for an abortion (a weekly magazine gave a doctor's name to schedule an abortion C. puffery; illegal The FTC program that requires an advertiser who is found guilty of false or misleading advertising claims to run ads to rectify the situation is known as: False. The Federal Trade Commission requires advertising for any product that is sweetened with saccharin to contain a warning that saccharin may be hazardous to one's health. In fiscal year 2012, the FTC had more than 1,000 full-time employees and a budget of $313 million. The regulation of deceptive or untruthful advertising is a large and difficult task policed by the advertising industry itself, the mass media and various governmental agencies. B. -existing producers There is a "reasonable fit" means "narrowly tailored" Several developments propelled the growth of Lanham Act false advertising activity: Advertising Regulations & Regulatory Agencies Flashcards - Quizlet D. Distilled Spirits Council. E. advertisers who do not want to be self-regulated. D. run the promotion only in the state where the Super Bowl is being held. -establish insurer rates 3) The advertiser can refuse to sign the agreement. Use the following information. A very frustrating, and often expensive, scenario for both an agency and its client occurs when: * In either case, the losing side can appeal to the federal trade commissioners for a final ruling. B. speech that promotes a commercial transaction. C. Newspapers Voluntary agreements by advertisers to terminate a deceptive advertisement A. is generally used for hard liquor advertising. james is the insured on a life insurance policy where his age was misstated on the application. -term life policies are the only type of insurance that allows policy loans A. FTC Act Misinterpretation E. Information Technology Act. Learn about antitrust or competition laws. -guaranteed benefit E. The division of Economic Practices, The _____ gave the Federal Trade Commission the power to establish trade regulation rules. In brief, the majority of the court concluded that the beef advertising is the government's own speech and, as such, does not raise First Amendment problems. Imagine that a company is nearing the end of an advertising campaign in which it has advertised that its mouthwash can prevent a consumer from getting a common cold. In 1995, the Federal Trade Commission issued a complaint against the manufacturers of New Balance and Saucony athletic shoes based on their "Made in the USA" advertising claims. B. advertising on children's programs is limited to 12 minutes per hour on weekdays and 10.5 minutes per hour on weekends. Also, advertising aimed at a special vocational group, such as physicians, will be evaluated from the perspective of a reasonable member of that group. The 10th Circuit ruled in 2004 that the Registry did not violate First Amendment rights because the government asserted a _______ and the Registry directly advanced that interest. All the commission must prove is that the advertiser had actual knowledge of the trade regulation rule, or "knowledge fairly implied from the objective circumstances.") C. Clayton Antitrust Act B. -Litigated orders An EBR exists when a consumer has purchased, rented or leased the company's goods or services within 18 months preceding a telemarketing call. A. E. Federal Communication Reform Act. B. Puffery is banned in a 1996 revision of the Uniform Commercial Code. C. is important to consumer and would likely have an effect on the purchase decision. American advertising is regulated by laws adopted by all levels of government. NAD recommended that Gillette stop using "MoistureRich" in both the product name and as a descriptor when used in isolation in phrases such as "Treat Your Skin to MoistureRich." Businesses that violate the do-not-call regulations are subject to civil penalties of up to $16,000 per individual violation. NJ Laws and Rules Flashcards | Quizlet *In a nutshell, the FTC's rules against deceptive advertising break down into 2 critical components:* Under this rule, airlines are free to provide an itemized breakdown (displaying to the customer the amount of the base fare, taxes and other charges), but they many not display such individualized price components "prominently" or "in the same or larger size as the total price." Which of the following statements about self - regulation by media is true? E. Substantiation, The _____ is the government agency that has authority over the labeling, packaging, branding, ingredient listing and advertising of packaged foods and drug products. 5. For instance, in 2010 the FDA issued a warning letter to Dreyers Grand Ice Cream regarding the labeling off its Nestle Drumstick Classic Vanilla Fudge Product. Although the burden is on the government to disprove the advertiser's claim, it is always helpful for an advertiser to offer proof to substantiate advertising copy. 4. WebGovernment may regulate advertising that. The burden is on the government to disprove the advertiser's claim. the role of the federal government was expanded when Medicaid was established by allowing the state to advertising regulations exist in order to? This the First mendment plainly permits." President Theodor Roosevelt broke up many Trusts by making anti-trust laws. C. Comparative advertising In addition, the matter in the spam e-mail message that is initially viewable when it is opened cannot include any sexually oriented material. -waiting period Guidelines developed by the FTC are used by state courts to administer regulations. Children If you advertise directly to children or market kid-related products to their parents, its important to comply with truth-in-advertising standards. D. Television is the most carefully scrutinized of all forms of advertising. The commission considers the entire advertisement as well as all other elements of a transaction when making this determination. C. NAD/NARB. Business Ethics and Legal Environment Final to address the negative aspects of spam, Congress and Bush signed into this law; it applies to the commercial electronic mail messages that have as their primary purpose the commercial advertisement or promotion of a commercial product or service, false/misleading messages, function return addresses and opt-out mechanism, 10 day prohibition period, disclosure requirements, aggravated violations, functioning return addresses/opt out mechanism. -No, it is not political speech. E. unsubstantiated order. A. Postal Service If the NAD and an advertiser fail to resolve an advertising controversy, either party can appeal the case to the NARB. Acme Tire is developing an advertising campaign that will claim cars with its new RX model stop 25 percent faster on wet pavement compared to other brands of tires. Food and Drug Administration Which of the following statements about a consent order is true? she would like to borrow $15,000 against the cash value. *Considerable pressure is placed on the advertiser to agree to a consent order. Laws banning false advertising exist at both the state and local levels, but tend to be applied half-heartedly. The media must accept all advertising they receive because of First Amendment that guarantees the freedom of speech. Section 43(a) creates a legal cause of action for false advertising. C. any type of comparative advertising. 1. Under the Reagan administration, the controversial _____ Doctrine, which required broadcasters to provide time for opposing viewpoints on important issues, was repealed on the grounds that it was counterproductive. Web1) advertising must be truth and not misleading, with misleading ads sweeping up those in which relevant info is omitted, those that imply something that's not true and those in -Consent agreement So, in 19114 the Clayton Act was put in place to stop them. pat owns a 20-pay life policy with a paid-up dividend option. For instance, in 2012 CARU recommended that the maker of Bratz Party Dolls alter packaging that featured the text "now with 100s of poses" and included photos of 3 dolls posed without assistance in various stances. The TRRs are much broader and make it much harder for advertisers to skirt the limitations. Is this message false or misleading? D. Sherman Antitrust Act E. Network standards have become more stringent in response to competition from independent and cable stations. Acceptable forms include: National Advertising Review Board E. comparative disclosure. 44.1 Advertising, Marketing, and Sales Flashcards | Quizlet A. B. D. multiple interpretations. Pr(\operatorname{Pr}(Pr( Audi after Ford )=0.6Pr(VW)=0.6 \quad \operatorname{Pr}(\mathrm{VW})=0.6Pr(VW after Ford )=0.4)=0.4)=0.4 3. *Functioning Return Address and Opt-Out Mechanism* One of the most pervasive and annoying forms of advertising today is on the ________________. A. Deception A. Under the watchful eye of the FTC, the following general advertising rules must be followed: Ads must be truthful and non-deceptive. E. can be substantiated. C. Robinson Patman Act 5. Consent Agreement: Corrective Advertising -only includes calls about goods or services Harry Nims, a New York lawyer, drafted a model law called the *Printers' Ink statute+ (it was Printers' Ink magazine that urged passage of the law) in 1911. While the front panel of the box showed it contained no trans fat, it failed to include a disclosure statement to alert consumers that the product nonetheless has significant levels of both saturated fat and total fat, thus violating the federal Food, Drug, and Cosmetica Act. Misleading comparative claims. There has also been a rapid increase in lawsuits brought by advertisers against one another under Section 43(a) of the Lanham Act. Federal Communications Commission Central Hudson Test B. require an advertiser to run comparative advertisement. There is a substantial state interest to justify the regulation. D. Lanham Act In 2007, the FTC requested public comment on its "Guides Concerning the Use of Endorsements and Testimonials in Advertising," and proposed several minor revisions to its guides, including, among others, clarification that when determining whether statements in an ad constitute an endorsement, it does not matter whether the statements made by an endorser are identical to or different from those made by the sponsoring advertiser. Self-regulation begins with the interaction of client and agency when: D. creative ideas are generated and submitted for consideration. -may raise premiums at anytime Trade Regulation Rules: A. B. Acme's competitors may sue the company under the Lanham Act if it cannot substantiate its claims. -Trade Regulation Rules. E. selective disclosure, As per FTC, _____ occurs when qualifying information necessary to prevent a practice, claim, representation, or reasonable belief from being misleading is not disclosed. Bad publicity can cost a company millions of dollars. WebThe Telephone Disclosure and Dispute Resolution Act of 1992 requires FTC to promulgate regulations concerning advertising for, operation of, and billing and collection procedures for, pay-per-call or "900 number" telephone services.The regulations must include certain provisions, such as price disclosure requirements, mandatory warnings on services -The act also make sit illegal for a business to be a monopoly if that company is cheating or not competing fairly. The courts have extended First Amendment protection to: A. Corrective advertising Ethics - Chapter 3 -But judges have said past facts can be misleading, It's not nearly as easy to prove "substantial state interest" in commercial speech than porn and obscenity. The media cannot refuse to accept advertising for an entire product class such as hard liquor. b. A. uses puffery. C. National Advertising Review Board This is an example of: Spoekspersons for the FTC have said that the agency will use the power only in those instances in which the advertising can cause harm, in those cases that contain a clear law violation, and in those cases in which there is no prospect that the advertising practice will end soon.

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